Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
Pika
Pros
+Lowest entry price in AI video generation — Standard from £6/mo
+Free tier with 80 credits — usable without a card
+Wide range of creative tools: scene creation, object swaps, effects
+Commercial use permitted from Standard tier
Cons
−GDPR and SOC2 compliance not confirmed from official sources
−No API access or enterprise offering
−Free tier restricted to 480p only
HeyGen
Pros
+SOC 2 Type II certified with a dedicated Data Protection Officer
+175 languages with AI lip-sync — broadest language support in category
+Free tier includes 3 videos and a custom digital twin
+API access from Creator tier for workflow automation
Cons
−Uses user content to train models by default — opt-out required
−Credit costs for Avatar IV/V are 20× higher than Avatar III
−Business tier at £117/mo is expensive for smaller teams
Our take— HeyGen wins
Based on our comparison of published pricing, features, and compliance data, HeyGen scores 8.0/10 to Pika's 7.5/10. HeyGen pulls ahead with GDPR compliance and SOC 2 certification. Pika counters with a no-training-on-your-data policy. Pick HeyGen if GDPR compliance matters; pick Pika if a no-training-on-your-data policy matters.