Gemini is Google's multimodal AI assistant, built into Search, Gmail, Docs, and Android. Gemini Advanced runs Google's most capable models and excels at real-time web tasks and deep Google Workspace integration.
Best used for
General Q&A, research summaries, brainstorming, email drafting, and extended conversations.
Who it's for
- Individuals looking for fast, capable AI assistance
- Small businesses wanting to automate repetitive work
- Teams that need a reliable AI they can trust
Free
Free
- Gemini 1.5 Flash access
- Google Search integration
- Basic file uploads
- Workspace integration
Advanced
£19/mo
- Gemini 1.5 Pro access
- Deep Research mode
- 1M-token context
- Workspace AI features
- Priority access
Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Free tier availableYes
API accessYes
Open sourceNo
Enterprise readyYes
GDPR compliantYes
SOC 2 certifiedYes
ISO 27001Yes
MFA supportedYes
Trains on your dataNo
Pros
- +Deep Google Workspace integration
- +Strong multimodal capabilities
- +Competitive pricing via Google One AI
- +Good at real-time search grounding
Cons
- −No standalone business tier — enterprise access via Google Workspace only
- −Data privacy policies less clear than Claude
- −Newer than competitors