Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
Runway
Pros
+Powerful video generation and editing tools
+Good for creative professionals
+Text-to-video and image-to-video
+Active development
Cons
−Expensive at higher usage tiers
−Generation can be slow
−Outputs sometimes inconsistent
Adobe Firefly
Pros
+Trained only on licensed and public domain content — safe for commercial use by design
+Free tier resets daily — usable at no cost with no credit card
+Integrates with Photoshop, Illustrator, and Adobe Express
+API access available for enterprise workflow integration
Cons
−GDPR and SOC2 compliance not confirmed on officially accessed pages
−Standard credits (2,000/mo) can deplete quickly with frequent video or high-res use
−Full feature depth requires a paid Adobe Creative Cloud subscription
Our take— Adobe Firefly wins
Based on our comparison of published pricing, features, and compliance data, Adobe Firefly takes the overall edge, though Runway offers GDPR compliance. Adobe Firefly scores 8.1/10 to Runway's 7.9/10. Pick Runway if GDPR compliance matters — Adobe Firefly takes it overall on our scoring, but the gap is narrow.