Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
Luma Dream Machine
Pros
+GDPR compliant with EEA/UK data rights (access, correction, deletion)
+High cinematic video quality from both text and image prompts
+Third-party model access alongside native Luma models
+Team and Enterprise plans available for larger organisations
Cons
−No free tier — entry starts at £24/mo (annual billing)
−Uses user content to train AI models
−SOC2 not confirmed from official sources
Descript
Pros
+SOC2 Type II and GDPR compliant — strongest compliance credentials in the video category
+Transcript-based editing removes filler words and errors as easily as editing a document
+No AI training on user content by default — explicit opt-in required (confirmed from security page)
+API included with all paid plans for automating transcription, captions, and publishing
Cons
−End-user MFA not confirmed — employee systems only per security page
−ISO 27001 not confirmed from official sources
−AI credits cap at 1,500/month on Business plan — may deplete with heavy video generation use
Our take— Descript wins
Based on our comparison of published pricing, features, and compliance data, Descript pulls ahead with SOC 2 certification and a no-training-on-your-data policy. Luma Dream Machine stays close but doesn't lead on any single attribute here. Descript scores 8.0/10 to Luma Dream Machine's 7.6/10. Pick Descript if SOC 2 certification matters; Luma Dream Machine is the pick if it doesn't.