Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
Leonardo.ai
Pros
+GDPR compliant — UK GDPR and EU GDPR explicitly listed in ToS
+Free tier confirmed in ToS — usable without payment
+API available with separate billing for developer integration
+Wide range of fine-tuned models for games, concept art, and illustration
Cons
−Pricing not verified — official site inaccessible to automated tools; check leonardo.ai for current plans
−Free user content used to train AI models — paid private content exempt
−SOC2 and ISO 27001 not confirmed from official sources
Luma Dream Machine
Pros
+GDPR compliant with EEA/UK data rights (access, correction, deletion)
+High cinematic video quality from both text and image prompts
+Third-party model access alongside native Luma models
+Team and Enterprise plans available for larger organisations
Cons
−No free tier — entry starts at £24/mo (annual billing)
−Uses user content to train AI models
−SOC2 not confirmed from official sources
Our take— Leonardo.ai wins
Based on our comparison of published pricing, features, and compliance data, Leonardo.ai pulls ahead with SOC 2 certification and API access. Luma Dream Machine counters with enterprise-grade readiness. Leonardo.ai scores 7.6/10 to Luma Dream Machine's 7.6/10. Pick Leonardo.ai if SOC 2 certification matters; pick Luma Dream Machine if you need enterprise-grade readiness.