VS
Head-to-Head Comparison
HeyGen vs Luma Dream Machine
An honest, side-by-side breakdown of pricing, features, and security — so you can pick the right tool.
Published Last updated
- HeyGen is cheaper to start — US$29/mo versus US$30/mo for Luma Dream Machine.
- On privacy, HeyGen offers multi-factor authentication where Luma Dream Machine does not.
- HeyGen is best for teams building AI video into their products; Luma Dream Machine for businesses needing enterprise-ready AI video.
HeyGen
AI Video
8.0/ 10
Free · Free tier
Best for teams building AI video into their products
Visit HeyGenSee all AI Video →
Luma Dream Machine
AI Video
7.6/ 10
US$30/mo · Paid only
Best for businesses needing enterprise-ready AI video
Visit Luma Dream MachineSee all AI Video →Some “Visit” links are affiliate links. How we earn →
Feature comparison
| Feature | HeyGen | Luma Dream Machine |
|---|---|---|
| CompareMyAI score | 8.0 / 10 | 7.6 / 10 |
| Free tier | ||
| API access | ||
| Open source | ||
| Enterprise ready | ||
| GDPR compliant | ||
| Vendor holds SOC 2 | ||
| Vendor holds ISO 27001 | ||
| MFA supported | ||
| Trains on your data | Yes | Yes |
Certifications may only cover business or enterprise plans. Check the vendor’s trust page for your plan.
HeyGen comes out ahead — and you can try it free.
Try HeyGen freeAffiliate link · how we earn
Pricing
Price checked with vendor on
FreeFree
CreatorUS$29/mo ≈£21.79/mo
Enterprise—
Pro - 100,000 credits/moUS$4,300/mo ≈£3,231.61/mo
PlusUS$30/mo ≈£22.55/mo
ProUS$90/mo ≈£67.64/mo
UltraUS$300/mo ≈£225.46/mo
Always check the provider's site for the latest pricing.
Pros & cons
HeyGen
Pros
- +SOC 2 Type II certified with a dedicated Data Protection Officer
- +175 languages with AI lip-sync — broadest language support in category
- +Free tier includes 3 videos and a custom digital twin
- +API access from Creator tier for workflow automation
Cons
- −Uses user content to train models by default — opt-out required
- −Credit costs for Avatar IV/V are 20× higher than Avatar III
- −Business tier at £117/mo is expensive for smaller teams
Luma Dream Machine
Pros
- +GDPR compliant with EEA/UK data rights (access, correction, deletion)
- +High cinematic video quality from both text and image prompts
- +Third-party model access alongside native Luma models
- +Team and Enterprise plans available for larger organisations
Cons
- −No free tier — entry starts at £24/mo (annual billing)
- −Uses user content to train AI models
- −SOC2 not confirmed from official sources
Our take— HeyGen wins
Based on our comparison of published pricing, features, and compliance data, HeyGen pulls ahead with multi-factor authentication and API access. Luma Dream Machine stays close but doesn't lead on any single attribute here. HeyGen scores 8.0/10 to Luma Dream Machine's 7.6/10. If multi-factor authentication matters, go HeyGen; if it doesn't, Luma Dream Machine.
Frequently asked questions
Which is cheaper, HeyGen or Luma Dream Machine?
HeyGen is cheaper to start, with its lowest paid plan at US$29/mo versus US$30/mo for Luma Dream Machine. These are each vendor's published prices and can change, so check before you buy.
Does HeyGen train on your data?
Based on published vendor information, HeyGen may use your data to help train its models. Training is sometimes opt-out, or switched off on paid and business plans, so review the privacy settings in your account.
Does Luma Dream Machine train on your data?
Based on published vendor information, Luma Dream Machine may use your data to help train its models. Training is sometimes opt-out, or switched off on paid and business plans, so review the privacy settings in your account.
Are HeyGen and Luma Dream Machine GDPR compliant?
Based on published vendor information, both HeyGen and Luma Dream Machine state they are GDPR compliant. Vendor-level compliance does not remove your own obligations when you process personal data through either tool.
Do HeyGen and Luma Dream Machine have a free tier?
HeyGen offers a free tier, while Luma Dream Machine is paid only. If you want to try before paying, HeyGen is the one to start with.