Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
HeyGen
Pros
+SOC 2 Type II certified with a dedicated Data Protection Officer
+175 languages with AI lip-sync — broadest language support in category
+Free tier includes 3 videos and a custom digital twin
+API access from Creator tier for workflow automation
Cons
−Uses user content to train models by default — opt-out required
−Credit costs for Avatar IV/V are 20× higher than Avatar III
−Business tier at £117/mo is expensive for smaller teams
Luma Dream Machine
Pros
+GDPR compliant with EEA/UK data rights (access, correction, deletion)
+High cinematic video quality from both text and image prompts
+Third-party model access alongside native Luma models
+Team and Enterprise plans available for larger organisations
Cons
−No free tier — entry starts at £24/mo (annual billing)
−Uses user content to train AI models
−SOC2 not confirmed from official sources
Our take— HeyGen wins
Based on our comparison of published pricing, features, and compliance data, HeyGen pulls ahead with SOC 2 certification and multi-factor authentication. Luma Dream Machine stays close but doesn't lead on any single attribute here. HeyGen scores 8.0/10 to Luma Dream Machine's 7.6/10. If SOC 2 certification matters, go HeyGen; if it doesn't, Luma Dream Machine.