Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
HeyGen
Pros
+SOC 2 Type II certified with a dedicated Data Protection Officer
+175 languages with AI lip-sync — broadest language support in category
+Free tier includes 3 videos and a custom digital twin
+API access from Creator tier for workflow automation
Cons
−Uses user content to train models by default — opt-out required
−Credit costs for Avatar IV/V are 20× higher than Avatar III
−Business tier at £117/mo is expensive for smaller teams
Canva AI (Magic Studio)
Pros
+SOC 2 Type II, ISO 27001, and GDPR compliant — strongest compliance in this category
+Free tier includes 200 Standard AI uses with no credit card required
+Integrates AI directly into 600,000+ templates — no context switching
+Opt-out from AI training available in privacy controls
Cons
−Uses user content to train AI models by default — opt-out required
−No developer API for AI feature integration
−Pro tier pricing is per-seat annually — less flexible for one-off use
Our take— HeyGen wins
Based on our comparison of published pricing, features, and compliance data, HeyGen pulls ahead with API access. Canva AI (Magic Studio) counters with ISO 27001 certification. HeyGen scores 8.0/10 to Canva AI (Magic Studio)'s 7.8/10. Pick HeyGen if you need API access; pick Canva AI (Magic Studio) if ISO 27001 certification matters.