Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
HeyGen
Pros
+SOC 2 Type II certified with a dedicated Data Protection Officer
+175 languages with AI lip-sync — broadest language support in category
+Free tier includes 3 videos and a custom digital twin
+API access from Creator tier for workflow automation
Cons
−Uses user content to train models by default — opt-out required
−Credit costs for Avatar IV/V are 20× higher than Avatar III
−Business tier at £117/mo is expensive for smaller teams
Adobe Firefly
Pros
+Trained only on licensed and public domain content — safe for commercial use by design
+Free tier resets daily — usable at no cost with no credit card
+Integrates with Photoshop, Illustrator, and Adobe Express
+API access available for enterprise workflow integration
Cons
−GDPR and SOC2 compliance not confirmed on officially accessed pages
−Standard credits (2,000/mo) can deplete quickly with frequent video or high-res use
−Full feature depth requires a paid Adobe Creative Cloud subscription
Our take— Adobe Firefly wins
Based on our comparison of published pricing, features, and compliance data, Adobe Firefly pulls ahead with a no-training-on-your-data policy. HeyGen counters with GDPR compliance. Adobe Firefly scores 8.1/10 to HeyGen's 8.0/10. Pick Adobe Firefly if a no-training-on-your-data policy matters; pick HeyGen if GDPR compliance matters.