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Head-to-Head Comparison
ElevenLabs vs Luma Dream Machine
An honest, side-by-side breakdown of pricing, features, and security — so you can pick the right tool.
Published Last updated
- ElevenLabs is cheaper to start — US$6/mo versus US$30/mo for Luma Dream Machine.
- On privacy, ElevenLabs offers multi-factor authentication where Luma Dream Machine does not.
- ElevenLabs is best for teams building AI voice work into their products; Luma Dream Machine for businesses needing enterprise-ready AI video.
ElevenLabs
AI Voice
8.5/ 10
Free · Free tier
Best for teams building AI voice work into their products
Visit ElevenLabsSee all AI Voice & Audio →
Luma Dream Machine
AI Video
7.6/ 10
US$30/mo · Paid only
Best for businesses needing enterprise-ready AI video
Visit Luma Dream MachineSee all AI Video →Some “Visit” links are affiliate links. How we earn →
Feature comparison
| Feature | ElevenLabs | Luma Dream Machine |
|---|---|---|
| CompareMyAI score | 8.5 / 10 | 7.6 / 10 |
| Free tier | ||
| API access | ||
| Open source | ||
| Enterprise ready | ||
| GDPR compliant | ||
| Vendor holds SOC 2 | ||
| Vendor holds ISO 27001 | ||
| MFA supported | ||
| Trains on your data | Yes |
Certifications may only cover business or enterprise plans. Check the vendor’s trust page for your plan.
ElevenLabs comes out ahead — and you can try it free.
Try ElevenLabs freeAffiliate link · how we earn
Pricing
Price checked with vendor on
FreeFree
StarterUS$6/mo ≈£4.51/mo
CreatorUS$22/mo ≈£16.53/mo
ProUS$99/mo ≈£74.40/mo
ScaleUS$299/mo ≈£224.71/mo
BusinessUS$990/mo ≈£744.02/mo
EnterpriseContact sales
PlusUS$30/mo ≈£22.55/mo
ProUS$90/mo ≈£67.64/mo
UltraUS$300/mo ≈£225.46/mo
Always check the provider's site for the latest pricing.
Pros & cons
ElevenLabs
Pros
- +Most realistic AI voice synthesis available
- +Excellent voice cloning
- +Wide language support
- +API access
- +Good for professional production
Cons
- −Premium pricing for high usage
- −Voice cloning raises ethical considerations
- −Free tier limited to 10 minutes per month
Luma Dream Machine
Pros
- +GDPR compliant with EEA/UK data rights (access, correction, deletion)
- +High cinematic video quality from both text and image prompts
- +Third-party model access alongside native Luma models
- +Team and Enterprise plans available for larger organisations
Cons
- −No free tier — entry starts at £24/mo (annual billing)
- −Uses user content to train AI models
- −SOC2 not confirmed from official sources
Our take— ElevenLabs wins
Based on our comparison of published pricing, features, and compliance data, ElevenLabs scores 8.5/10 to Luma Dream Machine's 7.6/10. ElevenLabs pulls ahead with multi-factor authentication and a no-training-on-your-data policy. Luma Dream Machine stays close but doesn't lead on any single attribute here. Pick ElevenLabs if multi-factor authentication matters; Luma Dream Machine is the pick if it doesn't.
Frequently asked questions
Which is cheaper, ElevenLabs or Luma Dream Machine?
ElevenLabs is cheaper to start, with its lowest paid plan at US$6/mo versus US$30/mo for Luma Dream Machine. These are each vendor's published prices and can change, so check before you buy.
Does ElevenLabs train on your data?
Based on published vendor information, ElevenLabs does not train its models on your data. Policies can differ by plan and change over time, so it is worth confirming the current terms on the vendor's site.
Does Luma Dream Machine train on your data?
Based on published vendor information, Luma Dream Machine may use your data to help train its models. Training is sometimes opt-out, or switched off on paid and business plans, so review the privacy settings in your account.
Are ElevenLabs and Luma Dream Machine GDPR compliant?
Based on published vendor information, both ElevenLabs and Luma Dream Machine state they are GDPR compliant. Vendor-level compliance does not remove your own obligations when you process personal data through either tool.
Do ElevenLabs and Luma Dream Machine have a free tier?
ElevenLabs offers a free tier, while Luma Dream Machine is paid only. If you want to try before paying, ElevenLabs is the one to start with.