Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
DALL-E 3
Pros
+Integrated directly into ChatGPT
+Excellent at following precise text prompts
+Good for commercial use
+No separate subscription needed with ChatGPT Plus
Cons
−Less artistically expressive than Midjourney
−Limited style control
−Usage limits on free tier
HeyGen
Pros
+SOC 2 Type II certified with a dedicated Data Protection Officer
+175 languages with AI lip-sync — broadest language support in category
+Free tier includes 3 videos and a custom digital twin
+API access from Creator tier for workflow automation
Cons
−Uses user content to train models by default — opt-out required
−Credit costs for Avatar IV/V are 20× higher than Avatar III
−Business tier at £117/mo is expensive for smaller teams
Our take— DALL-E 3 wins
Based on our comparison of published pricing, features, and compliance data, DALL-E 3 pulls ahead with a no-training-on-your-data policy. HeyGen stays close but doesn't lead on any single attribute here. DALL-E 3 scores 8.0/10 to HeyGen's 8.0/10. DALL-E 3 is the call when a no-training-on-your-data policy matters — otherwise HeyGen.