Prices in GBP. Verified monthly. Always check the provider's site for the latest.
Pros & cons
DALL-E 3
Pros
+Integrated directly into ChatGPT
+Excellent at following precise text prompts
+Good for commercial use
+No separate subscription needed with ChatGPT Plus
Cons
−Less artistically expressive than Midjourney
−Limited style control
−Usage limits on free tier
Adobe Firefly
Pros
+Trained only on licensed and public domain content — safe for commercial use by design
+Free tier resets daily — usable at no cost with no credit card
+Integrates with Photoshop, Illustrator, and Adobe Express
+API access available for enterprise workflow integration
Cons
−GDPR and SOC2 compliance not confirmed on officially accessed pages
−Standard credits (2,000/mo) can deplete quickly with frequent video or high-res use
−Full feature depth requires a paid Adobe Creative Cloud subscription
Our take— Adobe Firefly wins
Based on our comparison of published pricing, features, and compliance data, Adobe Firefly takes the overall edge, though DALL-E 3 offers GDPR compliance and SOC 2 certification. Adobe Firefly scores 8.1/10 to DALL-E 3's 8.0/10. Pick DALL-E 3 if GDPR compliance matters — Adobe Firefly takes it overall on our scoring, but the gap is narrow.